To Study media, communications and behavior
- TV, web videos, ads, concerts, lessons, lectures, etc.
- Pre-recorded or live
Attention layout
with stimulus window, 1 camera,
no distractor
- For single- or multiple exposures
- Stand-alone or in clutter
- With or without distractors
Distractor layout A: 1
reaction camera,
1 monitor, 2 windows
(one window for stimulus, one for distractor)
Distractor layout B: 1
reaction camera,
2 monitors
(one for stimulus, 1 for distractor)
- With one or many data-collection computers
- Real-time reactions
- Eyes-On attention from camera OR
- Spontaneous behaviors from camera OR
- Conscious judgments from mouse and slider
Judgment-Slider unit with stimulus window
Respondent moves bar up or down with mouse to indicate judgment of stimulus from moment to moment
- up to 2 web-cam cameras
- Reaction-camera to record audience reactions
- Event-cam records what they reacted to (e.g., if a live event)
Live-event layout: 1
reaction camera, 1 event camera, no stimulus player
- In the field, FieldKit can
simultaneously...
- Play a stimulus
- Play a distractor
- Run the camera(s)
- Record audience judgments on a slider-scale
- Keep everything synchronized
- Administer pre- and post-test questioning
- After the fieldwork, FieldKit has
platforms to
- Code video recordings for attention
Sometimes they look .....
- Code video recordings for attention
Sometimes they don't .....
- Code video recordings for behavior
In-home, real-life viewing behavior ....
- Do content analysis of open-ended answers and narratives
- Do word- and phrase-counts on open-ends
- Run tables and cross-tabs of all quantified data
- Graph the results
- Create video-charts - moving-bar videos showing audience reaction levels from start to stop -- which can be digitally superimposed on a video of the stimulus.