A computer assisted research platform
For computer assisted interviews, focus groups, interactive
surveys, audience-reaction studies,
keypunching paper-pencil forms, attention measurement,
distractor testing, website analysis and many kinds of in-field observational
research.
A platform on which to ...
- Design and run interactive forms.
- Track user behavior online or offline while capturing a video of the screen for prompting an interview.
- Play audio or video stimuli - or record live stimulus events
- Simultaneously record reactions on webcams
- Synchronize data from multiple cameras.
- Code behavior - from live observation or videos.
- Manage focus-interview recording, transcription and analysis
- Do sophisticated content analysis of open-ended text
- Develop Grounded Theory
... in minimum time for minimal cost.
A do-it-yourself platform
For beginning or advanced researchers to conduct custom research studies.
- from start to finish,
... with maximum efficiency
- in terms of researcher time, field time, respondent burden and staff training.
- And with no re-programming.
High-productivity software
Originally created by a professional consumer research company for in-house use to manage the projects being done on commission for top-tier clients who demanded cutting-edge research, tailored to their needs - and who were always in a rush!
Beta users alert!
A new version is scheduled for Tuesday, February
7
It adds support for Recorded Interviews
(for focus groups, 1 on 1's and discussion sessions).
NOTE ALSO ...
The latest FieldKit
releases can not read data
from BETA releases earlier than January 30.
(But they is a lot faster)
I thank you for
your patience and support
as we get the product ready for launch