A DIY Research Platform
For computer assisted interviews, focus groups, interactive surveys, audience-reaction studies, keypunching paper-pencil forms, attention measurement, distractor testing, website analysis and many kinds of in-field observational research.
A flexible platform on which to ...
- Design and run interactive forms.
- Play audio or video stimuli - or record live stimulus events
- Simultaneously record reactions on webcams
- Synchronize data from multiple cameras.
- Code behavior - from live observation or videos.
- Manage focus-interview recording, transcription and analysis
- Do sophisticated content analysis of open-ended text
- Manage the development of Grounded Theory
... in minimum time for minimal cost.
A do-it-yourself app
For beginning or advanced researchers to conduct custom research studies.
- from start to finish,
... with maximum efficiency
- in terms of researcher time, field time, respondent burden and staff training.
- And with no re-programming.
Originally created by a professional consumer research company for in-house use to manage the projects being done on commission for top-tier clients who demanded cutting-edge research, tailored to their needs - and who were always in a rush!