The Base Product
The Researcher's FieldKit
A general-purpose platform- Create any kind of project the FieldKit is capable of
- Do interviews, media studies, behavior observations, usability, etc
- Use any combination of their elements
- All tools for composing, recording, synchronizing, coding, charting and analyzing are provided.
NOTE: During the Beta development phase, only the Base Product version of FieldKit is available for download, All the capabilities of the Specialized Versions are accessible through the base platform.
Specialized Versions
The following work like skins on top of the Base Product. They differ from the base product by being pre-configured for a particular type of project.
All the original design options are available through drop-down menus. Even if you start with a specialized FieldKit, you can reconfigure it to perform like any other. It will just take a bit longer to achieve the design you are looking for.
Audience Research FieldKit
To study media, communications
- TV, web videos, ads, concerts, lessons
- Pre-recorded or live stimuli
- Use distractors, if desired
- Record spontaneous behaviors with a camera for later coding,
- Or have people record their judgments by mouse or keyboard during the show.
- FieldKit platform manages all stimulus playing, audience recording, behavior coding and analysis, minimizing workload and keeping everything synchronized..
eForm FieldKit
For data-forms
,
interviews, questionnaires, - Administer interactive electronic forms
for self-administered or moderator-administered interviews. - Or create paper-pencil forms -- using a computer version for keypunch
- Do content analysis on open-end answers
Recorded Interview FieldKit
For one-on-ones, discussions and focus interviews
- Compose topic guide for use in field
- Use FieldKit to record and log the interviews
- Transcribe the sessions - coding by topic and speaker
- Do quantitative content analysis on the verbatims
Ethnographic-Observation FieldKit
To study spontaneous behaviors- Social, educational, consumer, ethnographic research
- Quantitative or qualitative analyses
- Automated time-sampling capability
- Counters, timers, and a full range of closed- and
open--end controls are available
Accountability FieldKit
For performance evaluation and review- Evaluations, observation checklists, surveys
- Import, edit standard templates
- Use pre-formatted report forms
User Experience FieldKit
(Scheduled for July 2011 Release)
To study website and app perceptions, behavior
- Test software, hardware and websites
- Navigation logs, screen-capture videos, user-face videos
- On-line or off-line