A computer assisted research platform
For computer assisted interviews, focus groups, interactive
surveys, audience-reaction studies,
keypunching paper-pencil forms, attention measurement,
distractor testing, and many kinds of in-field observational
research.
A suite of software tools and templates
A platform on which to ...
- Design and run interactive forms.
- Play audio or video stimuli - or record live stimulus events
- Simultaneously record reactions on webcams
- Synchronize data from multiple sources.
- Code behavior - from live observation or videos.
- Manage focus-interview recording, transcription and analysis
- Do content analysis of open-ended text
- Develop Grounded Theory
... in minimum time for minimal cost.
A do-it-yourself platform
For beginning or advanced researchers to conduct custom research studies.
- from start to finish,
... with maximum efficiency
- in terms of researcher time, field time, respondent burden and staff training.
- And with no re-programming.
High-productivity software
Originally created by a professional
consumer research company for
in-house use to manage the projects being done on commission for top-tier clients
who demanded cutting-edge research, tailored to their needs - and
who were always in a rush!