A computer assisted research platform
For computer assisted interviews, focus groups, interactive
surveys, audience-reaction studies,
keypunching paper-pencil forms, attention measurement,
distractor testing, website analysis and many kinds of in-field observational
research.
A platform on which to ...
- Design and run interactive forms.
- Track user behavior online or offline while capturing a video of the screen for prompting an interview.
- Play audio or video stimuli - or record live stimulus events
- Simultaneously record reactions on webcams
- Synchronize data from multiple cameras.
- Code behavior - from live observation or videos.
- Manage focus-interview recording, transcription and analysis
- Do sophisticated content analysis of open-ended text
- Develop Grounded Theory
... in minimum time for minimal cost.
A do-it-yourself platform
For beginning or advanced researchers to conduct custom research studies.
- from start to finish,
... with maximum efficiency
- in terms of researcher time, field time, respondent burden and staff training.
- And with no re-programming.
High-productivity software
Originally created by a professional consumer research company for in-house use to manage the projects being done on commission for top-tier clients who demanded cutting-edge research, tailored to their needs - and who were always in a rush!
Beta users alert!
A new version is now available. It can import
alien
data faster and it now manages recorded interviews
making it easy to record, transcribe and analyze
focus groups and1 on 1's. You can also use it
for coding behaviors from videorecordings.
NOTE ALSO ...
This latest FieldKit
release can not read data
from BETA releases earlier than January 30.
(So don't change over until you start a new project)
It can, however read their project templates.
I thank you for
your patience and support
as we get this important product ready for launch